Where to begin<\/span><\/h2>\nConsider yourself a user of the app. Recall your personal experience interacting with financial institution staff, and go over it in your mind. You must identify yourself and ask for the service you desire. Mental immersion will point you in the proper way and provide you with project development ideas.<\/span><\/p>\nPersonalization matters<\/span><\/h3>\nCompanies are trying to be closer to customers: they switch to more personal communication, communicate in a simple and understandable language, are interested in their preferences, and emojis are more common in chats. All this morally brings the company and the user closer. Banks are moving away from standard surveys to more informal methods: \u201cHi! How are you? Further questions are asked in a conversational form: \u201cCan you please select the type of your government ID Card?\u201d.<\/span><\/p>\nDon’t forget the Functionality<\/span><\/h2>\nIt is not enough to develop a beautiful design. The functionality of the app should be the highest priority. Don’t forget to test the app before launch. The design should be cross-platform and adaptive so that it looks great both on the screen of a stationary PC and on a mobile device: phone, or tablet with any screen resolution.<\/span><\/p>\nThe user needs information, not a quest!<\/span><\/h3>\nUser experience directly depends on the quality of navigation. It should be light and comfortable. This is one of the key aspects of usability. By presenting users with an app with unorganized navigation, you are suggesting that they get to their destination through foggy terrain without any signs. This is not an easy road, and “travelers” might easily become lost along the way. You must deliver information to users rather than a “how to acquire the appropriate data” quest. As a result, the customer simply switches to a rival.<\/span><\/p>\nSo that you can simply discover anything you need, navigation should be as straightforward as possible. For navigation, use simple and concise category names. Customers value quick service in this day and age of high-speed technology. So give it to your clients! Furthermore, an app with well-organized navigation appears neater, more attractive, and more professional.<\/span><\/p>\nFintech app design contributes to brand building<\/span><\/h2>\nThe work of a designer helps a company increase brand awareness. When developing a design, a logo, corporate colors, and special fonts are used as elements of the company’s corporate identity. Companies make great efforts to make the brand memorable. Professional designers are able to create a product that is consistent with the style of the company, which will ultimately increase the level of brand identity.<\/span><\/p>\n